Using scent as their medium, Bright Black Candle is doing amazing things. Their Diaspora collection first of all smells wonderful, and also uses those wonderful smells to accomplish a larger vision.
Captivated, I contacted them to learn more about their thought process behind this project. Tiffany graciously shared some of her inspiration and vision with me, so I’m going to draw upon her words here. On a fundamental level, Bright Black Candle creates “an explicit sensory experience that connects positivity and Blackness. And we wanted to use scent because it is such a powerful form of sensation that we thought we could really share stories and memories and aspirations through this medium.” They’re using scent to “foster connection through community dialogue. We want to create safe spaces for people to honestly and humbly and confidently discuss the pain and hope and joy and challenges with race in general, and in particular, with Blackness.” Scent has this power to invoke history, connect us with present realities and inspire change for the future, to foster conversation—all in such an intimate and experiential way.
Keep Tiffany and Dariel on your radar: in 2020, they’ll be rolling out blog content with more about the history and narrative that each city in the Diaspora collection holds, and they have more candle collections in the works!