Candle Creator: Noire Essentials

I recently had the joy of collaborating with Noire Essentials to refine the written scent descriptions for their candles—which meant I got to spend time burning each candle, getting to know the fragrances, and noting the way each scent reflects their creative vision. I love the way Noire Essentials’ scent storytelling fosters a feeling of connectedness to my home and feeling centered and present in the moment. Lighting a candle sets an intention and elevates my mood.

lit candle in a glass votive sitting on a mirrored tray with the candle box beside it. The label says Noire Essentials, Nzuri Rose

My favorites are:
Nzuri Rose, a warm and inviting fruity-floral that makes me think of a beautiful woman with poise, confidence, and an air of mystery. My husband and I burned this candle during a date night dinner at home, and it helped create a perfect romantic atmosphere.

Sweet Taboo makes me feel grounded, with its earthy notes of oud, cedar, and patchouli, along with uplifting citrus and serene lavender, violet, and frankincense. This scent reminds me of autumn, of feeling cozy and warm while the weather around me is cool and crisp.

Sixty-Seventh Place smells like the perfect PNW retreat: coastal driftwood and seaweed, soothing lavender, and tendrils of incense smoke. A moment of quiet in fragrance form.

Noire Essentials’ founder, Chasidy Dey, shares this beautiful quote from her grandfather, something he said when she was nine and they were relying on candle light after losing power during Hurricane Alicia—sparking her life-long love of candles: “Never be afraid to sit in the dark as long as you have a little light.”

The Scent of Cotton

Bright Black Candle cotton

The scent of cotton. It is, arguably, a “fantasy note” in perfumery terms, as cotton is not distilled or made into an aromatic material, nor does it have much of a scent at all. But when I stick my nose into these fluffs of raw cotton, there is a texture that comes through in the way of smell: soft, swaddling comfort, muffled and peacefully quiet, enveloping like a clean cocoon. “Fantasy notes” use smell in non-literal ways to evoke ambiance, moods, associations, and ideas—which is why it’s such a powerful choice that Bright Black Candles and Cocoasavvy included the textural scent of cotton in these two beautiful candles. The history of cotton—and the wealth and economic power that the US gained through it—is inextricable from the history of slavery, sharecropping, injustice, and the dehumanization of Black lives.

“So much of Bright Black is about seizing control of our narratives and reclaiming our history as a means of shaping the present and the future,” write Tiffany and Dariel of @brightblackcandle in a post about the Durham candle from their Diaspora collection. “This is why we blended cotton with our other fragrance notes in our Durham scent. We were inspired by @blackcotton.us and their movement to position cotton positively (which is a very different framing than we grew up with in the North). From a scent perspective, the cotton softens the whiskey and tobacco notes, rounding it out and providing balance to what would have otherwise been quite a harsh aroma.” The smell is rich, sultry, enveloping, and deep.

For Alita Carter’s @cocoasavvy brand, Bright Black created a scent using notes of cotton, cocoa, and sugar cane—all three major cash crops produced in the Americas, all three produced largely by Black and African people, some free, many not. In Tiffany and Dariel’s words, this candle is in many ways “a tribute to the Americas and the contributions so many Black people provided to growth in these regions….It’s a tender scent, a consoling scent, an almost mitigating scent—sending reassuring messages that tomorrow will be ok, even if today is tough. That hopefulness flows all through this candle, and has flowed throughout our history in North, South, and Central America (and throughout the entire Diaspora really).” Alita paired the scent with Margaret Walker’s poemFor My People.” “…For my people standing staring trying to fashion a better way / from confusion, from hypocrisy and misunderstanding, / trying to fashion a world that will hold all the people, / all the faces, all the adams and eves and their countless generations; // Let a new earth rise. Let another world be born….”

The Cocoasavvy candle can be purchased at cocoasavvy.com, and the Durham candle can be purchased at brightblackcandles.com. The raw cotton bouquet pictured above is from blackcotton.us, a family farm and community-focused company in North Carolina. Give them a follow and take a look at what they’re doing to strengthen their community through agriculture.

Scent as a Medium: Bright Black Candle

brightblackcandle

Using scent as their medium, Bright Black Candle is doing amazing things. Their Diaspora collection first of all smells wonderful, and also uses those wonderful smells to accomplish a larger vision.

Captivated, I contacted them to learn more about their thought process behind this project. Tiffany graciously shared some of her inspiration and vision with me, so I’m going to draw upon her words here. On a fundamental level, Bright Black Candle creates “an explicit sensory experience that connects positivity and Blackness. And we wanted to use scent because it is such a powerful form of sensation that we thought we could really share stories and memories and aspirations through this medium.” They’re using scent to “foster connection through community dialogue. We want to create safe spaces for people to honestly and humbly and confidently discuss the pain and hope and joy and challenges with race in general, and in particular, with Blackness.” Scent has this power to invoke history, connect us with present realities and inspire change for the future, to foster conversation—all in such an intimate and experiential way.

Keep Tiffany and Dariel on your radar: in 2020, they’ll be rolling out blog content with more about the history and narrative that each city in the Diaspora collection holds, and they have more candle collections in the works!